—They say young people don’t go to the cinema.
But in 2023, 38% of theatergoers were under 25.
—Is the real issue the ticket price?
Then why do we have no problem spending on concerts, restaurants, video games, and festivals?
—They say the platforms are killing cinema.
But then why do movies that do well on streaming also often fill the theaters? The real challenge isn’t the competition, it’s how each movie is presented to the audience.
—People say we’re making too many films that no one watches.
But then why is no one asking how to actually get them to the audience?
—They think a poster or title sequence doesn’t matter.
But then why do we still remember certain images even before the stories? The first impression isn’t just a detail—it’s the start of the experience.
Italian cinema doesn’t need fewer films. It needs more attention. More strategy, more vision, more courage in communication.
Every story deserves its audience. And we, with a lot of courage, work to make sure it finds them.
